o.pen vape

While O.penVAPE was the largest cannabis company in the United States, they were just another vape and oil maker lost in a sea of tie dye and old-time stoner lingo from a brand perspective. We helped them uncover a unique identity celebrating a modern, connoisseur's take on cannabis and the culture surrounding it. Our idea: Keep it Curious--an ode to the exploratory, artisan spirit of today's cannabis users, and one that shatters antiquated marijuana stereotypes. 

Art Director: Emilie Druss / Creative Director: Kate Kayne