monotunes

The holiday season is a time when the dreaded corporate holiday card arrives in company inboxes across the country. Monotunes was a way to break that mold by creating an experience (celebrating the new year) that people would want to spend time with, come back to, and even share with their friends.

With monotunes, people could create their own 8-bit musical masterpieces simply by clicking on avatars of different mono employees. Each avatar played its own unique layer of music and was accompanied by a character animation/dance. The site included hidden special moves that could be unlocked by playing certain combinations of characters or typing in a special keyword. We used Twitter to release hints about how people could “crack the code.”