The Biggest Small Beer Ever Made

While the craft beer movement in America has reached new heights big beer has grown more powerful and consolidated than ever. Their multibillion dollar mergers and acquisitions have grabbed headlines and dominated the conversation in the beer world.  And despite their claim to being truly American, nothing could be further from the truth. They’ve become international, corporate conglomerations often based outside the States. 

So we decided to steal a page from their playbook and create a merger of our own, announcing to the world that 4,490 craft breweries across the country would undergo a major merger in a nation-wide act of solidarity and support for craft beer.

promotional posters

Promotional posters

Art Directors: Rob Lewis & Travis Brown / Creative Director: Kate Kayne